Sustaining the growth of your business largely relies on utilizing effective marketing strategies. One of the most important marketing strategies you can leverage to effectively promote your commercial lawn care services is social media.
Social media platforms are an excellent channel for you to promote your landscaping business. It can be a great marketing tool, especially nowadays when so many people engage on social media. Social media platforms like Facebook, Twitter, Instagram, Pinterest, and LinkedIn are all great places to start if you want to increase traffic and exposure to your business.
Using social media to promote business is not as challenging as it may seem. If you haven't tried making the most of social media tools to help market your lawn care business, here are some tips to help you get started.
Set goals
Establishing your goals is the first step toward increasing your social media presence. These goals will help you determine which metrics you decide to use in order to track and measure the success of your efforts. It's essential to have a plan in place before you start creating social media accounts and posting any content.
Think about what you want to achieve before utilizing social media. For example, consider goals that include the number of likes, followers, and clicks to your website you hope to gain, and other goals for general engagement. Once you have these goals in place, it will be easier to determine which platforms to use and what types of strategies to implement.
Carefully select social platforms and create accounts
There are many social media platforms out there, and they all have different types of audiences. It's vital to choose the right platform, or combination of social networks, that will allow you to reach your ideal target audience for your commercial lawn care services.
Be sure not to spread yourself too thin. Start by focusing on one or two platforms so you can see results. The important thing is that you carve out adequate time to engage with your audience while building effective online marketing strategies.
Develop quality content that is relevant to your commercial lawn care business
Now that your business has social media presence, it's vital to post information that your audience will find relevant. Many businesses make the mistake of posting practically everything they offer, so much so that it is at the expense of providing valuable content.
Share compelling content, such as photos or videos, with tips and advice related to your business. Share hacks and tips about lawn mowing and gardening. Share blogs directly from your website, as well as testimonials from your customers. This will help you build credibility and authority as a commercial lawn care business in your community. And don't forget to use hashtags!
More importantly, stay active on these platforms. Reply to messages in a timely manner and engage with your audience.
Monitor your progress
It's vital to keep track of which types of content are performing well for your target audience and which social networks are generating more traction or better engagement rates. Not only does this allow you to make changes in terms of when and how often you post on each network, but it also gives you insight into the types of posts that work best with your audience. You’ll garner information regarding the type of content they enjoy reading and watching videos about. Being able to tweak your strategy accordingly will bring you greater success in marketing your commercial lawn care services via social media platforms.
Post photos of your business at work
Since you work in the service industry, make sure your clients see proof of what you do. Be sure to include “before and after” photos of your lawn care projects and photos of finished products. Also, post photos of employees, company events, and so on.
Posting a photo or video of your commercial lawn care company at work can be an excellent way to increase engagement and build trust with potential customers. It's important that you post these types of content consistently as well, so people know what to expect when they interact with your brand in this manner.
Encourage followers to take photos and share them with you
It's great when people love your work so much that they want to show it off on social media as well! Create a hashtag for the images being shared about your business, and encourage others to use it too. This will help create buzz about your business and increase promotion.
Social media is an excellent marketing tool you can utilize to help you advertise your commercial lawn care services to your community. Harness the power of social media now to grow your business.
At MowMore we dedicate our efforts to supporting professional landscapers by providing reliable landscaping equipment, parts, and supplies. Visit us to learn more!